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Media has changed the marketing world for ever. For some brands, this
is their main marketing outlet. Consider a brand or a product that
you have become aware of only through social media. This could have
been through advertisements, the social media activity of the brand, or
through post or suggestions of friends through social media.
- Tell us about the brand or product, the social media platform that was used and exactly what grabbed your attention.
you cannot think of a brand off the top of your head, do some research
about an exceptional online marketing campaign and report back to us.
- Make connection to material covered in Chapter 13 of our text.
Introduction to Finance: Markets, Investments, and Financial ManaRonald W. Melicher; Edgar A. Norton