Week 2 Starbucks Business Issues Assignment

The purpose of this assignment is to have students synthesize the data analysis concepts they have learned so far in the course. Students will apply SAS® for data analysis and analytics to discover trends that can be applied to business issues and influence business decisions.

Resources: SAS® Visual Analytics software

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Using the database and organization from your Week 2 assignment, describe the business problem that you are trying to solve and identify how data trends can be applied to the problem. You will create a business report in which you present the conclusions of your analysis and describe both the data and the steps that you took to reach these conclusions.

Prepare a business analysis report using a maximum of 1,050 words, and complete the following:

  • Define the business problem that you are trying to resolve.
  • Identify the data source that you are analyzing.
  • Explain how the data was collected (if known).
  • Describe the fields available in the data source.
  • Assess the preliminary results of your data analysis.
  • Apply your analysis of the data to the business problem.
  • Recommend potential solutions to the problem.
  • Select a proposed course of action to resolve the business problem based upon your analysis of the data.