MGMT455 CTU Starbucks Busienss Policies And Strategic Plan

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Detailed outline of 200-400 words

Your first task is to post a detailed outline of your Unit 5 IP to the discussion area: The purpose of this assignment is to help improve the quality of your Key Assignment.

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For this assignment, select a real company in the fast food industry.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees’ submissions should match.

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation’s next 3-5 years:

  • Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
  • Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
  • Industry Analysis
  • Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
  • A Perceptual Map
    • Choose any criteria that you think are important to plot.
    • Explain why you picked the criteria.