Your store sells an item desired by a consumer. The consumer is using an optimal search strategy; th

Your store sells an item desired by a consumer. The consumer is using an optimal search strategy; the accompanying graph shows the consumer’s expected benefits and costs of searching for a lower price.a. What is the consumer’s reservation price?b. Suppose the consumer’s cost of each search rises to $16. What is the highest price you can charge and still sell the item to the consumer if she visits your store?