Write a two page summary of the guest speaker’s lecture and discussion
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Guest
peckers name: Teresa Queen – Bob Forsgren
Recording
speaker link
if the record doesn’t work let me
know,
Write
a two page single spaced, 12 font and typed summary of the guest speaker’s
lecture and discussion. The objective of the assignment is to identify and
apply the key learnings of the course and current events to the speaker’s
lecture.
Include the following five sections in critique:
Part 1- summarize the key points of
the speaker’s presentation
Part 2-cite and discuss the examples the speaker used to address the
Miller Heiman sales principles such as buying influences, red flags, funnel,
valid business reason, economic buyer, single sales objectives …
Part 3-critique the speaker’s presentation style
and his/her effectiveness as a speaker….
Part 4-three questions developed to ask the speaker
Part 5 –reference passages from a newspaper article from either
the New York Times and or Omaha World Herald relevant to the speaker’s
industry, company, competitors…; include both a copy of the article and the
link
Also there 4 steps the guest talk about it please write it in the paper
Also grammar and spelling is important
There
is an examples for another speakers, so I hope it’s clear for you
MKT 4000 speaker critique example – David Brown-1.docx