​What role does an actual product’s packaging play in the marketing program?

What role does an actual product’s packaging play in the marketing program? Give an example of a brand you feel does an effective job in carrying through its “packaging creative” to its IMC campaign components such as their social media site, TV commercials, print ads, outdoor ads, search engine ads, mobile promotions, etc. to the “point of sale” experience which could be online and/or in-store. Your example(s) must be “new” and not a reiteration of the example(s) discussed in class or in the video recordings otherwise points will be deducted for lack of originality.

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