WEEK 2 DISCUSSION POST
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Speaking the Right Language
Getting the right message out to the right market with the right media needs to be considered in the marketing plan. With so many options available today, the media mix should incorporate traditional and new media.
- Provide a brief description of your chosen product/service. (This should be used throughout class.)
- Select a competitor’s product or service and list at least three places where you found it promoted.
- Discuss how each promotion caught your attention.
- What made you notice this ad or placement?
- What type of appeal did the messages use to capture attention?
- Did you or will you buy the product because of the ad? Explain why or why not.
This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES
1st Interactive Response:
- Select one student’s product and look for it on social media, promotions, special events, television commercials, print ads, or billboards. Assess if the placements and messages are a good fit for the product.
2nd Interactive Response:
- Select another student’s product and share how the messages affect you and why.
Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.
In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance, since this indicates a lack of comprehension and shows that you may not have mastered the concepts.
At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of work submitted. The rubric below is used for discussions in the MBA/MSHRM/MSL degree programs. Rubrics for Cases and SLPs are found on the Dropbox link for those assignments.
Module 1 – Background
STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS
What Is the Role of Market Segments in Marketing Strategies?
Segment the Target Market in Your Business Plan
“Market Segmentation: Still the Bedrock of Commercial Success” – Malcolm McDonald
The Art of Customer Profiling
The Art of Customer Profiling (Download and save White Paper PDF)
How to Grab Your Target’s Attention in 8 Seconds (or Less)
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posted Jan 14, 2019 5:02 PM
My chosen business is a transformational, cost effective, and quality childcare facility offering convenient, flexible, and nonstandard schedules including overnight options. I’ve only found 7 facilities that offers extended, nontraditional, and flexible hours, and none of them offer overnight care. Clubhouse for Kids, LLC is one of my competitors that closely aligns with my services. The three places I found their promotions are Facebook, Yelp, and their website. As a regular “yelper,” I immediately noticed their great reviews. The main theme of their customer satisfaction is their ease of use with no contracts and monthly fees catering beyond parents working standard hours.
Their Facebook page seems lively with lots of fun activities posted throughout their feed. Facebook has an audience tool that is incredibly helpful for first time targeting (Matchnode, 2019). Their website is simple and has good content. Their catchphrase of “The Sitter You’ve Always Dreamed Of” is effective to get audience on the hook to keep reading. One important key to drive traffic to a website is insatiable content to get visitors engaged (Adams, 2017). Their website also did a great job using empathy and pain solution as a marketing appeal. They included common problems parents run into when needing care on the go and how they have the solution. I will use or try their services because of these ads especially based on their reviews from customers.
Adams, R.L. (2017). 23 Proven Ways To Drive Traffic To Your Website. Retrieved from https://www.forbes.com/sites/robertadams/2017/04/1…
Matchnode. (2019). Market Segmentation Using Facebook Ads. Retrieved from http://www.matchnode.com/blog/market-segmentation-…
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posted Jan 16, 2019 1:20 PM
In handling this project, I settled on a Web Design business that will mainly be involved in the development of websites and further maintain them, thereby ensuring that the customers of their businesses have a memorable customer experience. One of the firms that the firm will need to fend competition from is Vrinsoft Technology, which is a software development firm that has expertise in an extensive set of fields such as PHP, app development as well as web design. The firm enjoys a considerable share of the market and always markets aggressively.
Some of the platforms where the firm always markets include social media and on different magazines. In addition the organization always markets on various websites (Shelly et al, 2018). One of the firm’s advertisement channels that caught my attention is the pop up on websites. I noticed this ad majorly because I was going through the Amazon site and the fact that it popped up on a site with such heavy traffic indeed ascertains the organization always markets aggressively. Their advert messages caught my attention given that they appeal to their clientele that they will provide their customers with a memorable experience, which will force them to be loyal customers.
Shelly, G. B., Napier, H. A., & Rivers, O. N. (2018). Web design: Introductory concepts and techniques. Boston, Mass: Course Technology.