Read the case study and answer the 4 questions below.
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1.) Was Reiss successful? Prepare an income statement for R&R in the space below to support your answer
2.) How much capital does Reiss risk to pursue the opportunity? (Calculate how much money it takes to make the opportunity happen and how much Reiss invests)
3.) Who pays for most of the costs for R&R’s operations? How does this cost structure work (or not) for a startup for a new PRODUCT instead of a new BUSINESS?
4.) Would this approach have worked for other entrepreneurs? (Compare what Reiss did to what other entrepreneurs or ESTABLISHED COMPANIES might have done to pursue the same opportunity)