Unit V Case Study For this assignment, read Case 9.1, “Hops Distributors, Inc.: Getting the Blend Right,” on pages 278-279 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale:
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1. Analyze the new account system. Evaluate the advantages and disadvantages of this strategy from a company standpoint.
2. Analyze the new account system. Evaluate the advantages and disadvantages of this strategy from a salesperson standpoint.
3. What type of training needs will be necessary in order to implement this strategy?
4. After the training of the sales force, what steps should be taken to implement this program?
Your response should be a minimum of one page in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.