Length: 2 – 3 pages
Audit the online presence of the campaign you chose for Assignment 1.1, including your candidate’s website, social media accounts, video ads, and email if you received any. If you have not received any political emails, please refer to Re: 2016.
In a discussion post, explain what was effective about your candidate’s online presence, what could be improved, and what, if anything, you would do differently. Be sure to address:
the design, layout, and overall usability of their website
the use of social media channels; describe which ones were used and how interactive the campaign is with the community
their campaign video and email messaging, particularly the message progression and frequency
Please reference the two TechCrunch articles from August and September of 2015 for examples.
Finally, discuss whether you feel their digital efforts contributed to their victory or defeat in 2016. If you chose Clinton or Trump, please discuss whether or not you think digital contributed to the general election.
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