Strategic Marketing Finding the Right Message Understanding the features and benefits of a product i

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Strategic Marketing

 

Finding the Right Message

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Understanding the features and benefits of a product is essential to forming the overall marketing plan’s creative message Companies and brands use creative appeals to match the features of the products with the customer targets Product features transform into benefits for the customers to meet their wants and needs

WEEK 3 MAIN DISCUSSION POST:

Choose a brand that represents a product that you like

· Discuss how the product fits your lifestyle or psychographic

· List two features of the product and assess how they transform into benefits for you