sales management

A leading publication for sales and marketing people is Sales and Marketing Management. Your assignment is to access an article in the March/April 2013 edition titled “The Leader’s Role in Creating Employee Engagement” and answer these questions.

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To fully address this topic per the grading rubric, please answer the following questions and make a connection to the textbook reading of the week. According to the author:

  1. What is the difference between “customer engagement” and “employee engagement”? Who is responsible for establishing each one?
  2. What is the difference between “essence” and “form”?
  3. What is the one most important task a sales manager can do for his or her sales people? What steps does the author recommend to accomplish this?

The article can be accessed here: