Managers conduct SWOT analyses to determine the Strengths, weakness, opportunities, and threats to a particular aspect of business. For this discussion, post a synopsis of your SWOT analysis on the product mix. Analyze the impact the current product mix has on your small country store.
Additionally, examine the product mixes of local businesses. Discuss why you think a big box chain like Menards introduced a food and candy aisle or discuss another retail store in your area that has introduced unrelated items to boost their business.
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