Promotion and the Product Life Cycle – Intel Mobile Products
Purpose of Assignment
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Order Paper NowAll products/services go through a
life cycle of NPI (new product introduction), growth, maturity and
decline. These various stages affect the marketing strategy and
promotional efforts. In Week 3, you will incorporate a product strategy
that addresses at least three (3) areas of the product life cycle. The
primary objective of this assignment is to allow the student to
demonstrate an understanding of the factors that can affect the launch
of a product or service. A secondary objective is to demonstrate an
understanding of the differences of a product launch in the U.S.
(domestic market) versus an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy for Intel Mobile Products that addresses the following:
- At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
- How you will measure (what metrics will be used to determine success or failure) the marketing activities in the US and abroad.
- Create at least two different types of media methods for the
products in each country. One media method must be a print method and
one must be non-print. Explain how media methods will be implemented in
the US and abroad based on target audience factors, getting down to
specifics in terms of location or venue (Ex: if advertising or
commercials will be employed for a consumer audience, in conjunction
with what event, in what print vehicle, in conjunction with what type of
radio program or TV program, etc.). A media method is a media strategy
which highlights your product. For example, (this cannot be used in this
assignment), a non-print media method would be a Facebook campaign that
provides a user a reward for each review, positive or negative, posted
about the use/appearance/price/etc. of the product. In your assignment,
you should have 2-3 sentences about each media method (i.e. one
paragraph of what you would do, not how to do it).. Be sure to consider
what the objectives are for the media section for a revised or enhanced
marketing plan and the benefits/drawbacks of specific media types. - Address three elements of the Product and Promotion List (see below).
- Product and Promotion List:
- Integrated Marketing Communication
- Advertising Strategy/Objectives
- Push and Pull
- Media Strategy
- Advertising Execution
- Direct Marketing
- Public Relations/Strategies
- Positioning
- Product and Promotion List:
The plan will be a continuation of your global or multi-regional
company you chose in Week 1(Intel). This will be incorporated into your overall
marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references as
well as other sources. Leverage your learning from this course by
defining and discussing marketing principles/concepts relevant to this
week’s assignment
Format your assignment consistent with APA guidelines.