particular market domain Starbucks, Management Assignment Homework Help
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and Rubric
Company
= Starbucks
After
considering a general
industry that interests you,choosea particular marketdomain within thatindustry to
expand your research
and useas a model
throughout thecourse.
A market
domainmaybedefinedasasegment of a broader industrywith astrategicfocus or
target
ofmeeting a particular business
or customer
need in themarketplace.
In thiscourse, we use theexample of the emergenceof
thelight rail transportationmarket
that isa segment
of thelarger
transportationindustry.
Themarket domain maybe emerging or establishedbutyour
chosen domain should
providesufficient public information for
your
research
in theremainder of the course.In
futuremodules
in thecourse,
you
will
selecta company, either
real
or fictitious, thatoperates in this
market
domain.
Prepareashort
paper thatidentifies and
describeskey
information
of atleast fivesubstantivesources of backgroundinformation onthemarket domain
of your choosing. Thesources
mustincludeboth historical and
current information. Consider
academic, private,
and governmental
sources.
Guidelines for Submission:Your
paper
must
besubmittedasa2-
to 3-page Microsoft
Word document with double spacing,
12-point Times
New Roman font, and one-inch margins.