mkt305 week 2 discussion and response

Consumer Behavior Blog Post-If I like you, will I like your product?”” Please respond to the following:

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  • Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.” In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4 in the textbook for more details):
    • Likeability
    • Attractiveness
    • Expertise
    • Trustworthiness
  • Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.




Hello everyone! My pick would have to be Rhianna also know also the Queen of fashion, and the woman who is dominating the make-up industry with little to no effort at all. I’ve always been a huge supportive fan of Rihanna ever since she came out on the scene. I use to say to myself, “who is this girl? whomever she is, she is definitely here to stay.” And so she did. Rhianna has literally made a staple in the world with her beauty,music career and her stunning fashion choices. Not to mention as of last year Rhianna is banking on a seven-figured endorsements and partnerships with brands such as; Puma, Nike, Chopard, and Dior. Making her on of the most wealthiest celebrity to be endorsed in 2019.

Rhianna has captivated everyone rather it be kids on to elderly folks, with her charm and charismatic personality and quirkiness. And on top of that she is rated as of last year 2018 to have the most twitter followers of 90,399,057. That’s insane!!. I do believe that these big wig brands saw that Rhianna is a very profitable celebrity and likable celebrity, hence why they chose her to represent their brands.


RE: Week 2 Discussion

Anyone that knows me knows that I have a huge crush on Dwayne Johnson, aka The Rock. He makes a great spokesperson for many reasons. Clearly, he is very attractive. His look appeals to men and women. Men idolize him for his athletic build- he does not have a typical 40 something dad body. The Rock has over 13 million Twitter followers. His fans include football, wrestling, bodybuilders, movie and television followers. Dwayne has a successful athletic gear line for UnderArmour. His endorsement is a natural fit- he has athletic knowledge and experience. He also has tons of discipline in his workouts- this is very inspirational and motivating.

The Rock has a genuine personality. He appears to be a loving father and makes family a priority. For the most part, he has been successful at staying out of any major media controversy. He has proven his talent in sports and in acting. His strong work ethic makes him a perfect spokesperson for a company or product.