MBA FP 6004 Foundational Skills Business Leaders

Assessment Instructions

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Note: The assessments in this course are sequenced in such a way as to help you build specific skills that you will use throughout your program. Complete the assessments in the order in which they are presented.


Choose and conduct research on a company that you wish to focus on for this course. The company you choose should be of interest to you and have a robust social media presence that includes Facebook, Twitter, and at least one other social media platform.


Create a 1–2 page proposal, directed to the leadership of the organization that you chose, proposing that the company conduct an analysis of the organization’s social media presence with the goal of seeing how the organization compares to the competition and how social media might help the organization to better meet its business goals. Make the proposal convincing; specifically, propose that you conduct this research, and write in a way that will convince your audience to approve your work on the project.

Include the following in the memo:

  • Describe the importance of social media to your company and industry.
  • Explain the dynamic nature of social media, including how it has evolved in the last few years and why it is important to be current in practice and execution.
  • Describe a social media practice or platform that is either emerging or very recent and being used effectively by another company.
  • Outline your plan and the resources that you will require to conduct a proper analysis. It should include the research of at least two competitors. As always, be sure to keep your audience in mind as you write this section.

Additional Requirements

Formatting: Format the document to look like a professional proposal. Use current APA style for all citations and references.
Length: Write 1–2 pages.
Font and font size: Times New Roman, 12 point, single spaced.
Resources: Use a minimum of 3 professional or academic resources to support your proposal, including in-text citations.

Assessment 2 Example

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Social Media Analysis Memo Scoring Guide

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