Marketing Discussion – Demography and Psycho-graphic Data questions

Provide a minimum of 150 words to each question below.  Please include references:

1. What is psychographic data? Provide examples. When should psychographic data be used to make marketing decisions? Is psychographic data more important than demographic data? Explain your answer.

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2. Which demographic variables are most closely associated with heavy consumption of the following, and why?



oMovie attendance

3. What is the value of fear appeal in marketing messages? Is this a fair way to market to consumers? Why or why not? What alternatives could be available for a marketing strategy?