Market Selection and Foreign Entry-Mode, business and finance homework help

Market Selection and Foreign Entry-Mode

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Assignment Instructions

Zipcar is a highly successful new company specializing in a brand new
model for automobile rental services, which allows their customers
long-term and flexible access to shared vehicles on a daily or hourly
basis. Zipcar’s innovative model allows those who sign up for their
membership services to share cars with other members on a flexible
basis, creating a cost effective alternative to car ownership. Since its
founding in 2000, it has grown to become a major player in the U.S.
automobile rental market and has expanded internationally to Canada, the
U.K., Spain, and Austria and offers rental services to almost one
million customers.

Before writing your paper, make sure to carefully review the concepts
of country selection and evaluation in Venkateswaran (2012) as well as
the discussion of advantages and disadvantages of different foreign
entry mode decisions in Jeyarathmm (2008) and Rajagopal (2009). Once you
have finished reviewing the basic concepts of this module, read the
following two articles and do some of your own additional research on
Zipcar:

Zipcar expands in Sacramento becoming 26th major metro market: Based
on strong demand, Zipcar increases number of vehicles, will open office
(Nov. 6, 2013) PR Newswire [Proquest]

Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger’s Personal Finance, 65, 1 [Proquest]

Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria. CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week, 196. [Proquest]

Now suppose you have been hired by Zipcar to come up with an
international strategic plan. Write a 4- to 5-page strategic plan for
Zipcar that addresses the following issues:

  1. What country or countries should Zipcar enter next beyond the five
    countries they already operate in? Explain your reasoning for this
    selection based on criteria from the background materials including
    Venkateswaran (2012).
  2. What mode of entry should Zipcar use to enter this country or
    countries that you chose? For example, should they use a joint venture,
    franchising, a greenfield strategy, etc.? Refer to the concepts from
    Jeyarathmm (2008) and Rajagopal (2009) in your answer.

Assignment Expectations

  • Answer the assignment questions directly.
  • Stay focused on the precise assignment questions; don’t go off on
    tangents or devote a lot of space to summarizing background materials.
  • Make sure to use reliable and credible sources as your references.
    Articles published in established newspapers or business
    journals/magazines are preferred. If you find articles on the Internet,
    make sure they are from a credible source.
  • Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper,
    including pages 13 and 14 on in-text citations. Another resource is the
    “Writing Style Guide,” which is found under “My Resources” in the TLC
    Portal.

Market Selection and Foreign Entry-Mode

Required Material

The first step to entering a foreign market is to decide which
country to enter.  The following chapter will give you a solid overview
of the process of selecting a potential country to enter:

Venkateswaran, N. (2012). Chapter 8. Country evaluation and selection. International Business Management. New Age International. Daryaganj, IND. [Ebrary]

After you’ve chosen which country you want to enter, you then need to
decide how to enter the country.  The following two readings will give
you an overview of several foreign entry-mode strategies and benefits
and risks of each strategy:

Jeyarathmm, M. (2008). Chapter 12: Strategy in a global environment. Strategic Management.
Himalaya Publishing House. Mumbai, IND, pp. 165-169. [Ebrary. Note: you
don’t have to read the whole chapter – just the last five pages]

Rajagopal (2009). Chapter 6: Modes of entry in a global marketplace. Globalization Thrust : Driving Nations Competitive. Nova Science Publishers, Inc., New York, NY, USA. [Ebrary]

Case Assignment Reading

Zipcar expands in Sacramento becoming 26th major metro market: Based
on strong demand, Zipcar increases number of vehicles, will open office
(Nov. 6, 2013) PR Newswire [ProQuest]

Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger’s Personal Finance, 65, 1 [ProQuest]

Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria, CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week , 196. [ProQuest]

Optional Reading

Cherunilam, F. (2010). Chapter 5: Market selection. International Marketing: Text and Cases. Global Media. Mumbai, IND [Ebrary]

Rao, P. (2010) Chapter 2: Modes of entering international business, Introduction to International Business, Global Media, Mumbai, IND [Ebrary]