Market Research Implementation Plan: Final Plan

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Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

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Continue and revise the previous paper to address the following in your plan:

  • Describe your business scenario.
  • Explain secondary market research concerning and applied to the selected scenario.
  • Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
  • Develop at least one data collection instrument to address your market research scenario.
  • Recommend sampling procedures for the implementation of the instruments.
  • Create figures and tables to demonstrate marketing information.
  • Develop a timeline for implementation
  • Create an Executive Summary to place at the beginning of the plan.

Format your paper consistent with APA guidelines.