Individual Case Study Assignment 1, Marketing homework help

Read and analyze the case, “First Class Trading Corporation.” Submit your answers to the following questions (maximum total length: 2 pages single-spaced):

Conduct a breakeven analysis and market share analysis for 2007, 2008, and 2009. The table you prepare should include lines for:

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1.   Fixed expenses

2.   Gross margin

3.   Break-even dollar figure

4.   Projected sales

5.   Market size of:

1.    Montreal Private Elementary Schools

2.    Montreal Private Secondary Schools

6.   Breakeven:

1.    as a % of Elementary market

2.    as a % of Secondary market

3.    as a % of combined markets

7.   Projected sales:

1.    as a % of Elementary market

2.    as a % of Secondary market

 

3.    as a % of combined market