Harvard case “why is the NFL’s brand more valuable than ever?”, business & finance homework help

  • read the Harvard Case, “Why Is the NFL’s Brand More Valuable than Ever?” ( in the attachment )
  • Find information on your own you can apply into the analysis
  • Answer these questions comprehensively and thoroughly. Be prepared to discuss them in class.
    • Why does the NFL capture more of the public’s attention and dollars than any other sport?
    • Why are sponsors so willing to invest so much in the NFL (sponsoring stadiums, buying ads, developing promotions and contests)
    • Describe in detail the factors that contribute to the brand equity of the NFL. Describe and discuss recent trends associated with the NFL.
      • Trends in Revenues
      • Trends in Royalties from licensing deals
      • Trends in Cash Flows
      • Estimates of the Annual Growth Rate for the next decade
    • Discuss the concept of brand equity, how brand equity is created, and the ways in which brand equity benefits a company.
      • Choose any other company (not necessarily in sports) and describe recent changes in their brand equity, based on the factors identified above)
    • From the list of Recent Scandals associated with the NFL, select 2 recent scandals that affect in some way your perception of the NFL.
      • Describe the extent to which the scandals you chose are likely to make you or your friends less likely to view the NFL favorably.
    • Discuss the scandal that recently affected Volkswagen dealing with their falsifying emissions reporting. Discuss how that scandal damaged the brand’s sales, stock prices and brand value.
      • Discuss why the NFL seems to not suffer brand damage from its scandals while other brands are hit so hard.
    • Discuss how the public’s fascination with and involvement in sports betting may be fueling the NFL’s growth.
      • Describe potential dangers the league could suffer from a potential sports betting scandal.
        • You might want to search for the Chicago Black Sox Scandal.

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

Discuss whether you believe it is a good strategy for the NFL to embrace or tolerate sports betting, given the potential risks.

* You should use more than two sources