Lesson Module 2
With you group, investigate some of the issues a company will face during this move. You may have to investigate multiple areas of the world to determine the best fit for your company.
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Design in infographic that compares the areas you have chosen to enter the marked based on the following issues:
Many companies have succeeded the minefield of challenges while others have not. What is the difference?
With your team investigate some companies that have ventured into the global market and met with unfortunate issues. For example, Home Depot that entered the China market only to later close all of its stores when they discovered the Chinese don’t embrace our ‘Do It Yourself’ passion.