fiscal managment, 3–5 paragraphs, health and medicine homework help
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Order Paper Now3–5 paragraphs
write 400–600 words that respond to
the following questions with your thoughts, ideas, and comments. This will be
the foundation for future discussions by your classmates. Be substantive and
clear, and use examples to reinforce your ideas.
There are very few industries that
have the unique economic factor in which the majority of its revenue does not
come directly from the customer, but from a third party. This unique economic
factor is usually referred to as a private health care insurance company. Third
party payers are the commercial, governmental, and health care maintenance
insurance companies that help providers manage its patient’s accounts.
To increase referrals, Krona is
beginning to develop a new marketing campaign to target a new patient mix and
increase revenues, something that you discussed in your last Individual
Project. You have been asked by the chief financial officer (CFO) to
collaborate with the marketing director and discuss the importance of having
advertising materials for both the health insurance companies and the patients
who receive the health care services.
- List 3 marketing approaches you would use to target
potential patients and health care insurance companies. - Explain what factors you used in choosing your specific
marketing strategies and the purpose of each selection. - Find a way to be unique and to add value by bundling
services. - Some marketing strategies may include the following:
- Direct marketing
- Television
- Telemarketing
- Market to customers and referrals
In addition, you recognize that your
contribution to the organization would improve if you joined an association for
health care management professional. Choose 1 association that you feel would
increase your knowledge in finance, auditing, compliance, or other related
area, and discuss the benefits that your affiliation with that organization
would bring to Krona Hospital. Also, provide a brief history of the
organization, and discuss if they offer professional certification.
