External and Internal Environments

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Assignment
2: External and Internal
Environments
Due Week 4 and worth 350
points

Choose an industry
you have not yet written about in this course, and one publicly traded
corporation within that industry. Research the company on its own Website, the
public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online
databases, and any other sources you can find. The annual report will often
provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

  1. Choose the two (2) segments of the general environment that would rank
    highest in their influence on the corporation you chose. Assess how these
    segments affect the corporation you chose and the industry in which it
    operates.
  2. Considering the five (5) forces of competition, choose the two (2) that you
    estimate are the most significant for the corporation you chose. Evaluate how
    well the company has addressed these two (2) forces in the recent past.
  3. With the same two (2) forces in mind, predict what the company might do to
    improve its ability to address these forces in the near future.
  4. Assess the external threats affecting this corporation and the opportunities
    available to the corporation. Give your opinions on how the corporation should
    deal with the most serious threat and the greatest opportunity. Justify your
    answer.
  5. Give your opinion on the corporation’s greatest strengths and most
    significant weaknesses.  Choose the strategy or tactic the corporation should
    select to take maximum advantage of its strengths, and the strategy or tactic
    the corporation should select to fix its most significant weakness. Justify your
    choices.
  6. Determine the company’s resources, capabilities, and core competencies.
  7. Analyze the company’s value chain to determine where they can create value
    using the resources, capabilities, and core competencies discussed above.
  8. Use at least three (3) quality references. Note: Wikipedia
    and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch
    margins on all sides; references must follow APA or school-specific format.
    Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s
    name, the professor’s name, the course title, and the date. The cover page and
    the reference page are not included in the required page length.