Don’t worry about the Gaga video. Just the New Balance® Hubway video.
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Distribution or Place at New Balance® Hubway:
New Balance® Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances. In this clip, New Balance Hubway employees discuss how the retailing model works for Hubway, and how the difference between brick and mortar and e-business models allowed them to succeed in the Boston area. Execute the Assignment to demonstrate your understanding of the distribution component of the marketing mix (Lamb et al., 2014).
- Watch a video: .Part 2: New Balance® Hubway
- Using research from Chapter 11 (Part 1) and Chapters 13 and 14 (Part 2 ) in your textbook, answer the questions on Hubway in the template provided below for part 2.
Video links: http://content-bus.kaplan.edu/MT219_1602B/topics/m…