Develop an External Factor Analysis Summary (EFAS) for your selected case study

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Selected company:#28 Target

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NOTES

  1. In Column 1 (External Factors), list the 8 to 10 most important opportunities and threats facing the company.
  2. In Column 2 (Weight), assign a weight to each factor from 1.0 (Most Important) to 0.0 (Not Important) based on that factor’s probable impact on a particular company’s current strategic position. The higher the weight, the more important is this factor to the current and future success of the company. (All weights must sum to 1.0 regardless of the number of factors.)
  3. In Column 3 (Rating), assign a rating to each factor from 5.0 (Outstanding) to 1.0 (Poor) based on that particular company’s specific response to that particular factor. Each rating is a judgment regarding how well the company is currently dealing with each specific external factor.
  4. In Column 4 (Weighted Score), multiply the weight in Column 2 for each factor times its rating in Column 3 to obtain that factor’s weighted score.
  5. In Column 5 (Comments), note why a particular factor was selected and how its weight and rating were estimated.
  6. Finally, add the weighted scores for all the external factors in Column 4 to determine the total weighted score for that particular company. The total weighted score indicates how well a particular company is responding to current and expected factors in its external environment. The score can be used to compare that firm to other firms in the industry. Check to ensure that the total weighted score truly reflects the company’s current performance in terms of profitability and market share.? The total weighted score for an average firm in an industry is always 3.0.
  7. Helpful Hint #1: external factors are those the firm as NO control over. I will be doing reality checks when reading your work, asking, “Does the firm control this activity or not?” For instance, a firm has control over the price it chooses to charge, but they don’t have control over whether or not that price is acceptable to the ultimate consumer.
  8. Helpful Hint #2: your explanation/comments column can make all the difference in my answer to the question above. Use short names for the factors, but flesh them out in the explanation/comments so they make sense when you approach them later on