Comprehensive Content Campaigns of Supreme Instagram

Analyze the Supreme ( Social Media Platform: Instagram

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Following this requirements:

Content strategy goals:

  • Define the main goals of the content strategy and how they relate to brand goals.


  • Define the audience in a way that is narrow enough to be actionable.

Competitive research:

  • Describe relevant elements of competitors’ successes in their strategies that will be built upon in this strategy.
  • I choose Anti Social Social Club and Off-White, please analyze these two competitors.
  • Describe how this content strategy will distinguish itself from competitors’ strategies.

Internal research:

  • Describe how strengths/weaknesses from the content strategy analysis that can be used to provide actionable insights for this content strategy.

Detailed descriptions of campaigns & high-fidelity mockups:

Two Campaigns that I choose: 1. Use Instagram Stories 2. Posts with Stoppable Link on Instagram

  • Describe the proposed campaigns in detail.
  • Provide information about what metadata (hashtags (#SupremeDaily, #ShopSupremeNow), other tags, titles, etc.) will be used to brand these campaigns.
  • Include instructions on the timing/frequency of how the content of these campaigns will be released.
  • Most importantly, include high fidelity mockups of the content in these campaigns (i.e., build realistic prototypes/examples of what the content in these campaigns will look like). These high fidelity mockups should show clearly what the content in these campaigns will be like.
  • Ensure that these mockups fit within the current design/aesthetic profile of the organization/influencer/group and explain how you will maintain a cohesive design.
  • Ensure that the voice/tone of the mockups matches the current voice/tone of the organization/influencer/group and explain how this will remain consistent.

Platforms and algorithms:

  • Define what platforms these campaigns will be conducted on (it should cover all existing platforms and include any new platforms you think are relevant).
  • Describe how the campaigns will be adapted to each platform.
  • Include methods for algorithmically optimizing the campaigns across the different platforms.


  • Provide ways to measure the success of the content strategy.
    • Metric for Instagram Story: Instagram Business
    • Metric for Stoppable Posts: Awario

    Example is in the upload file