Analyze the Supreme (https://www.supremenewyork.com) Social Media Platform: Instagram
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Following this requirements:
Content strategy goals:
- Define the main goals of the content strategy and how they relate to brand goals.
- Define the audience in a way that is narrow enough to be actionable.
- Describe relevant elements of competitors’ successes in their strategies that will be built upon in this strategy.
- I choose Anti Social Social Club and Off-White, please analyze these two competitors.
- Describe how this content strategy will distinguish itself from competitors’ strategies.
- Describe how strengths/weaknesses from the content strategy analysis that can be used to provide actionable insights for this content strategy.
Detailed descriptions of campaigns & high-fidelity mockups:
Two Campaigns that I choose: 1. Use Instagram Stories 2. Posts with Stoppable Link on Instagram
- Describe the proposed campaigns in detail.
- Provide information about what metadata (hashtags (#SupremeDaily, #ShopSupremeNow), other tags, titles, etc.) will be used to brand these campaigns.
- Include instructions on the timing/frequency of how the content of these campaigns will be released.
- Most importantly, include high fidelity mockups of the content in these campaigns (i.e., build realistic prototypes/examples of what the content in these campaigns will look like). These high fidelity mockups should show clearly what the content in these campaigns will be like.
- Ensure that these mockups fit within the current design/aesthetic profile of the organization/influencer/group and explain how you will maintain a cohesive design.
- Ensure that the voice/tone of the mockups matches the current voice/tone of the organization/influencer/group and explain how this will remain consistent.
Platforms and algorithms:
- Define what platforms these campaigns will be conducted on (it should cover all existing platforms and include any new platforms you think are relevant).
- Describe how the campaigns will be adapted to each platform.
- Include methods for algorithmically optimizing the campaigns across the different platforms.
- Provide ways to measure the success of the content strategy.
- Metric for Instagram Story: Instagram Business
- Metric for Stoppable Posts: Awario
Example is in the upload file