​COM-340 – Portfolio 8 – Final

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Portfolio Project (200 Points)

Important! Read First

For the Portfolio Project in this course, you will select one of the following two options. Do not do both projects. It is important to decide on which option you want to complete early in the course as you will be completing Milestones for this project over the duration of the course. Identify your assignment choice in the title of your submission.

Option #1: Building a Personal Online Presence

Throughout this course you will use various tools to create a personal online presence. For your final Portfolio Project, you will present the steps you have taken to build that presence and your personal brand.

As you begin your Portfolio Project, review this article, titled “10 Tips for Building a Personal Brand That Can Boost Your Career (Links to an external site.).” It will help you to understand the concept of “personal brand” and give you advice about a strategy to use for creating yours.

The following Milestones will be submitted to build towards this final project: (Note: If selecting Option 1 in this module, you will complete the Milestones and Portfolio Project for Option 1 throughout the course.)

  • Module 2: Creating a LinkedIn Profile
  • Module 4: Creating a Blog
  • Module 5: Creating a Social Media Infographic
  • Module 7: Planning for a PLN or PLE

In Week 8, you will prepare a 20-25 slide presentation (not including the required cover slide and a reference slide) that details your individual professional online presence. NOTE: You prepare the presentation in PowerPoint, then Save As a PDF file to submit it. Your slide presentation must include the following:

  • A description of your brand.
  • An explanation of strategies you have employed to develop that brand using social media tools.
  • Links to and images of the tools you chose:
    • Your LinkedIn account
    • Your blog
    • The infographic you created for a blog post.
  • Your plan for creating an PLN or PLE.
  • A discussion of legal and ethical issues regarding your personal online presence and how to resolve these issues.
  • An explanation of the next steps you will take to further develop your personal brand and build your professional online presence. Include support for these steps based on best practices using a minimum of three scholarly sources. The CSU-Global Library (Links to an external site.) is a good place to locate these sources.
  • An explanation of how you will monitor and measure the effectiveness of your online presence.

You may use PowerPoint or an online slide presentation tool. Be sure to include for your instructor any necessary information for accessing your presentation. Follow the CSU-Global Visual Presentation Tips guidelines at http://csuglobal.libguides.com/CommonWritingAssign/vispresent (Links to an external site.).

Your presentation must be professional in design and academic in writing. Your citations and references must be written according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.).

Submit your Portfolio Project presentation file to your instructor as a PDF file; use the Save As feature in PowerPoint to create the PDF. Review the rubric for this project in the Module 8 Materials folder for specific grading criteria.

Rubric

COM340 Mod 8 PP

COM340 Mod 8 PP

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeContent

20.0 to >16.0 pts

Meets Expectation

Demonstrates strong or adequate knowledge of using social media to create and promote and online brand; correctly represents knowledge from the readings and sources.

16.0 to >12.0 pts

Approaches Expectation

Some significant but not major errors or omissions in demonstration of knowledge.

12.0 to >8.0 pts

Below Expectation

Major errors or omissions in demonstration of knowledge.

8.0 to >0 pts

Limited Evidence

Fails to demonstrate knowledge of the materials.

20.0 pts

This criterion is linked to a Learning OutcomeRequirements

20.0 to >16.0 pts

Meets Expectation

The Portfolio includes all of the required components, as specified in the assignment.

16.0 to >12.0 pts

Approaches Expectation

The Portfolio includes most of the required components, as specified in the assignment.

12.0 to >8.0 pts

Below Expectation

The Portfolio includes some of the required components, as specified in the assignment.

8.0 to >0 pts

Limited Evidence

The Portfolio includes few of the required components, as specified in the assignment.

20.0 pts

This criterion is linked to a Learning OutcomeAnalysis

30.0 to >24.0 pts

Meets Expectation

Provides strong or adequate thought, insight and analysis of concepts and applications regarding strategies, legal and ethical issues, and gauging the effectiveness of developing and utilizing and online brand.

24.0 to >18.0 pts

Approaches Expectation

Some significant but not major errors or omissions in thought, insight and analysis.

18.0 to >12.0 pts

Below Expectation

Major errors or omissions in thought, insight and analysis.

12.0 to >0 pts

Limited Evidence

Fails to demonstrate thought, insight and analysis.

30.0 pts

This criterion is linked to a Learning OutcomeSynthesis

30.0 to >24.0 pts

Meets Expectation

Demonstrates strong or adequate synthesis of best practices in building a personal or professional online brand and communicating it to the public using social media.

24.0 to >18.0 pts

Approaches Expectation

Some significant but not major errors or omissions in synthesis.

18.0 to >12.0 pts

Below Expectation

Major errors or omissions in synthesis.

12.0 to >0 pts

Limited Evidence

Fails to demonstrate synthesis.

30.0 pts

This criterion is linked to a Learning OutcomeSources

10.0 to >8.0 pts

Meets Expectation

Cites and integrates at least 3 credible sources.

8.0 to >6.0 pts

Approaches Expectation

Cites and integrates 2credible sources.

6.0 to >4.0 pts

Below Expectation

Cites and integrates 1 credible source.

4.0 to >0 pts

Limited Evidence

Cites and integrates no credible sources.

10.0 pts

This criterion is linked to a Learning OutcomeApplication of Source Material

10.0 to >8.0 pts

Meets Expectation

Sources well or adequately chosen to provide substance and perspectives on the issue; knowledge from the course linked properly to source material.

8.0 to >6.0 pts

Approaches Expectation

Some significant but not major problems with selection and linkage of sources.

6.0 to >4.0 pts

Below Expectation

Major problems with selection and linkage of sources.

4.0 to >0 pts

Limited Evidence

Source selection is seriously flawed; no linkage to knowledge from the course.

10.0 pts

This criterion is linked to a Learning OutcomeOrganization

20.0 to >16.0 pts

Meets Expectation

Project is clearly organized, well written, and in proper essay format including an introduction, body, and conclusion. Conforms to project requirements.

16.0 to >12.0 pts

Approaches Expectation

Small number of significant but not major flaws in organization and writing; is in proper essay format. In a minor way does not conform to project requirements.

12.0 to >8.0 pts

Below Expectation

Major problems in organization and writing; does not completely follow proper essay format. In a significant way does not conform to project requirements.

8.0 to >0 pts

Limited Evidence

Project is not well organized or well written and is not in proper essay format. Does not conform to project requirements.

20.0 pts

This criterion is linked to a Learning OutcomePresentation

20.0 to >16.0 pts

Meets Expectation

The multimedia selected was highly effective as a presentation tool and appropriately addressed the target audience.

16.0 to >12.0 pts

Approaches Expectation

Some significant but not major errors or omissions in selection, application or audience of multimedia presentation.

12.0 to >8.0 pts

Below Expectation

Major errors or omissions in selection, application or audience of multimedia presentation.

8.0 to >0 pts

Limited Evidence

The multimedia selected was totally ineffective as a presentation tool and not targeted at the specified audience.

20.0 pts

This criterion is linked to a Learning OutcomeGrammar and Style

20.0 to >16.0 pts

Meets Expectation

Strong sentence and paragraph structure; few or no minor errors in grammar and spelling; appropriate writing style; clear and concise with no unsupported comments.

16.0 to >12.0 pts

Approaches Expectation

Small number of significant but not major errors in grammar and spelling; generally appropriate writing.

12.0 to >8.0 pts

Below Expectation

Inconsistent to inadequate sentence and paragraph development; work needed on grammar and spelling; does not meet program expectations.

8.0 to >0 pts

Limited Evidence

Poor quality; unacceptable in terms of grammar and/or spelling; inappropriate writing style that interferes with clarity.

20.0 pts

This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style

20.0 to >16.0 pts

Meets Expectation

Project contains proper APA formatting, according to the CSU-Global Guide to Writing and APA Requirements, with no more than one significant error.

16.0 to >12.0 pts

Approaches Expectation

Few errors in APA formatting, according to the CSU-Global Guide to Writing and APA Requirements, with no more than two to three significant errors.

12.0 to >8.0 pts

Below Expectation

Significant errors in APA formatting, according to the CSU-Global Guide to Writing and APA Requirements, with four to five significant errors.

8.0 to >0 pts

Limited Evidence

Numerous errors in APA formatting, according to the CSU-Global Guide to Writing and APA Requirements, with more than five significant errors.

20.0 pts

Total Points: 200.0

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