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  1. Select one of the companies listed below and read the letter of introduction from their annual reports.

Describe how the company conveys the information.

Does the company use positive, neutral, or negative messages?

Is there a connection between the type of messages and how well the company performs financially?

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Use examples to support your conclusions.

 

http://www.ibm.com/investor/?lnk=fif-inve-usen