BUSN 420 response 1 week 7

Week 7: Dialogue

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Please respond the following assignment in the Dialogue area of Blackboard:

Post a message explaining how businesses can compete in a world quickly moving toward smartphone-enhanced shopping? Do you think smartphone-enhanced shopping will transform brick-and-mortar retail? In addition, describe from a biblical worldview how businesses can serve their consumers online as well as in a physical brick-and-mortar location. Support your post with at least two peer-reviewed scholarly journal references.

Reply to two students and use your research to add to or challenge the findings of your peers. Support at least one of your responses with at least one peer-reviewed scholarly journal reference. In 300-400 words in APA format with proper citing of references.

Above is our original post we had to do. Below is one of my fellow classmate’s post that I need to respond to.

One of the key ways businesses can compete well in this digital age is by making sure their digital consumer interface is smartphone enhanced. Now, more than ever, one of the most important features in website creation is responsive design where the layout responds to the size of the screen viewing the site. As Kim (2013) explains:

[Responsive web design] enables patrons using a mobile device to find and do almost everything that they can do on the full desktop site as long as their mobile devices support the features in the full desktop site…A responsive website is also much easier for visitors to navigate and browse than a nonresponsive desktop website; they do not have to zoom, pan, or pinch the desktop site scaled to fit the width of the tiny screen of a smartphone. (p. 31)

With the increasing drive for customer convenience, the surge in smartphone shopping is sure to transform brick-and-mortar retailers in the sense that they will need a seamless digital presence to compete more broadly than foot traffic alone. Fuentes, et al. (2017) explain further:

In our study, it was clear that the digitalization of in-store shopping was not the result of a centrally orchestrated change program but rather a more or less unintended result of the new role that smartphones have acquired as everyday multipurpose tools. Few, if any, efforts were made by the retailers to support the smartphone-enabled shopping activities conducted, and yet these were still carried out, effectively reconfiguring the retailscapes of stores. (p. 276-277)

The more ways a business can effectively communicate their offerings, the more people they can reach in this global economy. Similarly, as Christian business people, the more ways we can offer our products and services, the better we can serve more people. Just as Paul asserted to the Corinthian church, “I have become all things to all people so that by all possible means I might save some” (New International Version, 1 Corinthians 9:22b). Digital diversification in business, especially through smartphone apps and communication, can only serve customers better.


Fuentes, C., Backstrom, K., & Svingstedt, A. (2017). Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization. Journal of Retailing and Consumer Services, 39, 270-278.

Kim, B. (2013). Responsive web design, discoverability, and mobile challenge. Library Technology Reports, 49(6), 29-39.